# Wardley Maps * Create a graph - value to customer on Y axis, Commoditization on X axis, pieces connected by needs? [Wardley map - Wikipedia](https://en.wikipedia.org/wiki/Wardley_map#cite_note-4)                Customer is anchor `As I’ve mentioned before, a program is nothing more than a high level function which often calls many other functions.`  `We first start with the appearance of this novel thing, its genesis. The component is highly uncertain, of potential future value and risky. We don’t know who will introduce it, whether it will go anywhere or what it will transform into. But, it’s a potential source of **Wonder**. It may well disappear into the bin of history along with refrigeration blankets or become a soaring success. We just don’t know. If it does find a use then supply and demand competition will start to cause its evolution. We will see custom built examples in other companies and eventually products introduced when the act becomes ubiquitous enough and well defined enough to support this.` `will cause mass unemployment often lessens because the new industries built upon the new activities we could not have predicted will form. That doesn’t stop authors writing books prophesying calamity whether *Nehemiah Hawkin’s “New Catechism of Electricity”, 1896*or*Donald Michael’s “Cybernation, the silent conquest”, 1962*or the endless stream of books on machine intelligence. “*This time it’s different”*is one of those phrases I frequently hear shortly before we discover it isn’t.`  `cowardly custard predictions of the kind *“the ball that was thrown will fall to the ground”*`  At the end of the day all of these things stemmed from people’s needs to share moments   `Carlotta Perez’s marvellous book — *Technological Revolutions and Financial Capital*. Perez has characterised these K-Waves around technological and economic paradigm shifts.`    `On the 1st May, 1840 a revolution in industry was started by the introduction of the Penny Black. This simple postage stamp caused a dramatic explosion in communication from 76 million letters sent in 1839 to 350 million by 1850. It wasn’t a case that postal services didn’t exist before but the Penny Black turned the act of posting a letter into a more standard, well defined and ultimately ubiquitous activity.`  `The problem for a CEO of a hardware company at that time was the market comes to expect a certain level of profit, revenue, growth and return. There is only so much you can do to blame a change on general economic factors (e.g. a downturn) as the market expects you to return to norm and most executives are rewarded on short term measures based upon this. ` `Eliot Sivowitch’s law of First — *“whenever you discover who was first, the harder you look you’ll find someone who was more first” —*and hence the first electric lightbulb was Joseph Wilson Swan, the person who actually flew a kite into the night which was hit by lightning was Thomas-François Dalibard and when it comes to the telephone, bar shenanigans with patent clerks then we owe a debt to Elisha Gray. `       This could possibly used to illustrate inadequate equilibrium?      Constraints!  `Be warned, this path won’t win you many friends. I’ve been in conferences where I’ve got into raging arguments with people trying to explain to me that agile works everywhere. This is often followed by other conferences and raging arguments with people trying to explain that six sigma works everywhere. In both cases, they’ll often explain failure as “not doing it in the right way”`     `The problem with figure 246 is we always look back from the perspective of today and highlight the path by which success was achieved. There were other ideas such as phones integrated with projectors, printers, firearms, umbrellas, clothing and even into a tooth that have all been, gone and quickly forgotten.` ### Thoughts * Areas could be used to show possible realm of improvement/limits/requirements * Could repurpose X axis to normalized key attribute? * Different overlays on the same map * Satellite view/topo view/road view * Could you even think of there as being forces along a spring or string if things are too far to one side? ### Related * [[The Idea Maze]] * [[TRIZ is a framework for creating inventions]] * [[Wigmore Guide - Paper]] * [[List of Roadmapping Examples]] <!-- #mental-model --> [Web URL for this note](http://notes.benjaminreinhardt.com/Wardley+Maps) [Comment on this note](http://via.hypothes.is/http://notes.benjaminreinhardt.com/Wardley+Maps)