# Traction = Action There are [[Three axes of action]]. Action is in a discrete bucket from Talking. You can get all the talking in the world but it gives zero signal of traction. People talk to keep optionality open. Talking gives zero indication of the likelihood that they will take action. <!-- #evergreen #inbox --> [Web URL for this note](http://notes.benjaminreinhardt.com/Traction+=+Action) [Comment on this note](http://via.hypothes.is/http://notes.benjaminreinhardt.com/Traction+=+Action) <!-- {BearID:E3CADF9A-E990-47E5-BC48-32C0FC7AE035-19569-0003CC967A7B02FE} -->