# Software has established sales channels People have sold software for long enough and in enough volume that there are well-established strategies for dispersing software - land and expand, enterprise sales, open source, etc. People and companies have reasonable mental models about how to acquire and test new software. This isn’t to say that everything has been tried, that software sales is easy, or that software is all the same. However, there are fewer unknown unknowns on both sides of a software transaction than, say, a new sort of hydrogen filter for a petroleum processing plant. The [[Frontier tech has bespoke sales channels]] ### Related * [[Separate soldiers and scientists]] * [[Therapeutics have established sales channels]] <!-- #evergreen --> [Web URL for this note](http://notes.benjaminreinhardt.com/Software+has+established+sales+channels) [Comment on this note](http://via.hypothes.is/http://notes.benjaminreinhardt.com/Software+has+established+sales+channels)