Say ‘X is more important than Y’ instead of ‘X is important’

For example How to Take Smart Notes states that it is important to be able to opportunistically change objective.

For example, startups should be able to pivot quickly.
There aren’t any areas where it isn’t at least useful to be able to opportunistically change objectives. However, that will come at a cost. Which tradeoffs to make is the important chunk of knowledge.

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