# Russel Conjugation
`We are told that we are entitled to our own opinions but not our own facts. This leaves out the observation that the war for our minds and attention is now increasingly being waged over neither facts nor opinions but feelings.`
Most words have
* Factual content
* Emotional Context
`The basic principle of Russell Conjugation is that the human mind is constantly looking ahead well beyond what is true or false to ask “What is the social consequence of accepting the facts as they are?”`
### Example Conjugation
I am firm. [Positive empathy]
You are obstinate. [Neutral to mildly negative empathy]
He/She/It is pigheaded. [Very negative empathy]
Canonical article: [Edge.org](https://www.edge.org/response-detail/27181)
Original creator: [[Bertrand Russel]]/[[Frank Luntz]]
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