# Mere-Exposure Effect People develop a preference for something just because they’re familiar with it. ### Related * [[§Networking for Nerds]] ### Reference [Mere-exposure effect - Wikipedia](https://en.wikipedia.org/wiki/Mere-exposure_effect) [Web URL for this note](http://notes.benjaminreinhardt.com/Mere-Exposure+Effect) [Comment on this note](http://via.hypothes.is/http://notes.benjaminreinhardt.com/Mere-Exposure+Effect)