# Knowledge of how markets and innovation work has made us jaded # Knowledge of how markets and innovation work has made us jaded The statement “everybody knows you can’t make money in X” makes it so that nobody even tries. [1] Reference: [[mokyrLeverRichesTechnological1992]] [[odlyzkoDeclineUnfetteredResearch1995]] points out that we actually understand how important incremental work is. Is it possible that this makes use shift focus to more incremental work? <!-- #stub --> [Web URL for this note](http://notes.benjaminreinhardt.com/Knowledge+of+how+markets+and+innovation+work+has+made+us+jaded) [Comment on this note](http://via.hypothes.is/http://notes.benjaminreinhardt.com/Knowledge+of+how+markets+and+innovation+work+has+made+us+jaded)