# Heuretics come out of people’s brains (TECHNOLOGY IS PEOPLE)
TECHNOLOGY IS PEOPLE rests on three arguments:
1. [[Heuretics cannot exist separate from humans]]
2. [[New ideas need to come out of a single mind]]
3. [[Brains are wombs for heuretics]]
#### Why is this not naval-gazing?
* [[Many approaches to augmented knowledge generation ignore humans]] - this is why they are built on shaky assumptions.
* Any model of technological development that ignores humans is limited
* Incentives matter
* [[Researchers are more important than the research]]
* Realizing that [[Most human knowledge is not encoded]] is important
* [[You need a human to resolve conflicting information]]
* If you ignore that technology is people, you give up a lot of control authority over how technology evolves. ([[What does technological genetic engineering look like?]], [[What does technological husbandry look like?]])
### Related
* [[Dupont was unable to replicate viscose rayon]] even though they acquired the IP
* [[alexanderYouWantRun2022]] points to a common pattern where people want to put money into a thing and assume some manager type will show up
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