# Conception is the imaginative design of a heuretic
In order to create a new heuretic, first you need to conceive that two other heuretics can be brought together and how they might connect - this is the eureka moment, the hunch, the idea, the concept. Conception can be clear [[Idea sex]] like “I should combine an assembly line with a moving meat packing plant” or [[Learning by doing]] like “If I make the propellant symmetric it will explode correctly because it keeps exploding asymmetrically.” But it’s usually somewhere in the middle - [[Idea sex]] being informed by intimate knowledge of the problem through [[Learning by doing]] or [[Learning by doing]] being informed by an intuition built through understanding physics or geometry.
Conception can be more or less precise. Sometimes the idea comes fully formed and implementation is trivial ( [[Implementation is the actualization of the heuretic in the real world]]. ) This is like the ability to hold two lego pieces at arms length, close your eyes, and then snap them together without any jiggling. In reality, [[Implementation often requires the creation of other heuretics]].
### Related
* [[Heuretics that never leave the conception stage can lead to other heuretics]]
* [[Academic research is often just the concept half of creating a heuretic]]
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