# Big companies cannot start small things Say you’re a company with $100B in revenue. (Google’s was $136B in 2018 and Apple’s was $258B) A two year old startup that is utterly crushing it is going to have an ARR of $100m. That’s a tenth of one percent of the total revenue after two years. They’re just totally different worlds. Unofficially, some unnamed internet companies won’t even consider new products if there isn’t a strong argument that they can get to $1B revenue and/or 100M users within 6months to a year. Now, this might be possible because they already have the sales channel to billions of people, but it means that they would never support a niche product that will take a long time to take over the world. <!-- #evergreen --> [Web URL for this note](http://notes.benjaminreinhardt.com/Big+companies+cannot+start+small+things) [Comment on this note](http://via.hypothes.is/http://notes.benjaminreinhardt.com/Big+companies+cannot+start+small+things)