# Awareness, Interest, and Means People need all three of these things in order to take an action. * This goes on the [[Startup Mental Models]] <!-- #mental-model --> [Web URL for this note](http://notes.benjaminreinhardt.com/Awareness,+Interest,+and+Means) [Comment on this note](http://via.hypothes.is/http://notes.benjaminreinhardt.com/Awareness,+Interest,+and+Means)