Are there examples of successful “gameification” where there was a successful game that actually obeyed another goal?

Are there examples of successful “gameification” where there was a successful game that actually obeyed another goal

Videogames could be used as a pipeline to find talent that did not get caught by the traditional system
cookBuildingPrincessSaving2008 suggests it’s possible
One example would be that app the lady built to help her deal with a stroke

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