# Anti-marketing Term originally from [[Michael Nielsen characterizes institution building as making previously illegible things legible]] via [Andy Matuschak](https://notes.andymatuschak.org/z4bK6LaSBRetDzuYkeCs3A8mJ8DufTbK4o6FS). [Web URL for this note](http://notes.benjaminreinhardt.com/Anti-marketing) [Comment on this note](http://via.hypothes.is/http://notes.benjaminreinhardt.com/Anti-marketing)